They said it couldn't be done
Canva
What they said
“Good designers don't use Canva.”
What actually happened
Revenue / Users
$1.7B+ revenue, 170M+ users globally
by December 2023
The Founder
The Numbers
Aug 2013
Dec 2014
Oct 2019
Sep 2021
Dec 2023
The Journey
July 2013
LaunchCanva launches publicly with 50,000-person waitlist.
December 2014
Milestone1 million users within first year of launch.
January 2017
MilestoneCanva for Work launches targeting teams and businesses; 10M users.
April 2020
MilestoneCOVID drives explosion in presentations, social media graphics, and remote work content; Canva users double.
December 2023
Milestone$1.7B+ revenue, 170M+ users; Canva announces AI design features.
The Pattern
“The loudest voices said stop. They shipped anyway.”
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