They said it couldn't be done
Figma
What they said
“Figma is an absolutely awful design tool that has great collaboration features. For a UI/UX design tool it has terrible constraints, and basically no support for state changes.”
What actually happened
Deal Blocked
Adobe-Figma deal terminated after UK/EU regulatory blocks; Adobe pays Figma $1B termination fee
by January 2023
The Founder
The Numbers
Sep 2016
Feb 2019
Apr 2020
Jun 2021
Sep 2022
Jan 2023
The Journey
September 2016
LaunchPublic launch after 4 years of development. TechCrunch: 'Figma launches to take on Sketch.'
April 2020
MilestoneCOVID drives all design teams remote — Figma's multiplayer suddenly a must-have. Series D: $50M at $2B.
June 2021
MilestoneFigJam (whiteboard product) launches. Series E: $200M at $10B valuation.
September 2022
AcquiredAdobe announces $20B acquisition — largest design software deal in history.
The Pattern
“Win one narrow beachhead. Then expand from there.”
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