They said it couldn't be done
Notion
What they said
“There's so much wrong with this app that I sometimes wonder if this isn't an enormous practical joke”
What actually happened
Users
100M+ users across free and paid plans
by January 2024
The Founder
The Numbers
Mar 2018
Jun 2019
Apr 2020
Oct 2021
Jan 2024
The Journey
March 2018
LaunchNotion 2.0 launches on Product Hunt — #1 product of the day. Viral growth begins.
June 2019
Milestone1M users, profitable with 4 employees — zero outside funding.
April 2020
MilestonePersonal plan made free during COVID — signups surge. 4M total users.
November 2023
MilestoneNotion AI launches globally — AI writing assistant built into every document.
January 2024
Milestone100M+ users across free and paid plans.
The Pattern
“The loudest voices said stop. They shipped anyway.”
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