They said it couldn't be done
Plausible Analytics
What they said
“Web analytics isn't boring to me. I also think it's a really hard area to break into. There's no shortage of competition and none of them seem very differentiated.”
What actually happened
ARR / subscribers
$3.1M ARR, 17,000+ paying subscribers
by October 2024
The Founder
The Numbers
May 2019
Jan 2021
Oct 2021
Jun 2022
Oct 2024
The Journey
December 2018
LaunchUku Täht writes first line of code. Plausible founded as a side project.
May 2019
MilestoneFirst paying subscriber. MRR: $64.
March 2020
MilestoneMarko Saric joins as co-founder to handle marketing and content. MRR: ~$400.
February 2024
LaunchPlausible Community Edition (CE) launched — free, self-hosted, AGPL — formalizing the open-source/cloud split.
October 2024
Milestone$3.1M ARR, 17,000+ paying subscribers. Still two-person company, zero paid ads.
The Pattern
“Dismissed early. Dominant later.”
Related products
The Next.js boilerplate with all you need to build your SaaS, AI tool, or any web app and make your first $ online fast
$150,000+/month (~$1.8M ARR)
The #1 AI Headshot Generator for Professional Headshots
$50K+/month from affiliate program alone (>15% of revenue)
Redesign your interior in seconds using AI
$38,000–$45,000/month, >99% gross margin, ~1¢/render GPU cost
Chat about Plausible Analytics loads when this section enters view.