They said it couldn't be done
Testimonial.to
What they said
“testimonial.to is just so likely to misspelt that this is probably a good move. Not sure about the cost, though.”
What actually happened
Revenue
$2.4M total revenue; $1.3M+ combined ARR across Testimonial + PDF.ai
by October 2024
The Founder
The Numbers
Dec 2020
Mar 2021
Sep 2021
Oct 2024
The Journey
December 2020
LaunchLaunches on Product Hunt with $199 lifetime deal. ~$6K revenue in 2 weeks (30 deals).
January 2021
PivotKills lifetime deals cold. Pivots exclusively to monthly subscriptions.
January 2021
PressPosts publicly on HN about the launch — $5K in two weeks confirmed.
March 2021
Milestone$1,000 MRR reached. Damon publicly quits Cisco on Twitter.
October 2024
Milestone$2.4M total revenue. PDF.ai launched to $500K+ ARR. Combined portfolio $1.3M+ ARR.
The Pattern
“Dismissed early. Dominant later.”
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