They said it couldn't be done
Bannerbear
What they said
“On its face this seems handy... But the pricing, for the above, seems insane: $99/mo for the standard plan”
What actually happened
ARR
$1,000,000 ARR
by September 2025
The Founder
The Numbers
Apr 2020
Jan 2021
Jun 2022
Jul 2023
Sep 2025
The Journey
November 2019
LaunchPreviewmojo launches — OG image generator. #2 Product of the Day on Product Hunt. ~$400 MRR peak. Fails commercially.
January 2020
PivotPivot and rebrand: Previewmojo → Bannerbear. Single-product focus. Launched January 15, 2020 on Product Hunt.
March 2020
LaunchREST API and template editor launched — the decisive technical expansion beyond OG images to any-image-any-purpose.
April 2020
Milestone$500 MRR. Featured on openstartuplist.com as an open startup case study.
September 2025
Milestone$1,000,000 ARR announced by Jon on X. 'Bannerbear got to $1M ARR on Rails 6 and jQuery.'
The Pattern
“Tweet your revenue. Watch the haters become customers.”
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