They said it couldn't be done
Carrd
What they said
“Wix and Squarespace exist. What's the point of yet another website builder?”
What actually happened
Revenue / Users
$200,000+/month, 4M+ users
by January 2024
The Founder
The Numbers
Jul 2016
Jan 2019
Jan 2021
Jan 2024
The Journey
July 2016
LaunchCarrd launches publicly. AJ builds and runs it alone. $19/year flat pricing.
January 2017
PressHN thread: dismissed as redundant given Squarespace. Product gains 10,000 users anyway.
September 2017
MilestoneGoes viral in the indie maker community. Product Hunt featuring brings first large traffic wave.
January 2018
MilestoneAdopted heavily by creators for link-in-bio use cases before 'link in bio' was a category.
January 2024
Milestone$200,000+/month (~$2.4M ARR). Still one developer. Still no employees.
The Pattern
“Dismissed early. Dominant later.”
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