They said it couldn't be done
HabitKit
What they said
“Do people really pay for that?”
What actually happened
MRR / monthly cash
$10K MRR (subscriptions) + ~$15K total including lifetime licenses
by December 2024
The Founder
The Numbers
Nov 2022
Dec 2023
May 2024
Dec 2024
The Journey
July 2023
MilestoneHabitKit organically ranks top-5 in App Store search results without paid campaigns. Growth inflects.
December 2023
MilestoneFull-year 2023 revenue: $51,000. 120,000 total downloads.
February 2024
MilestoneQuits corporate job permanently. Goes full-time indie for the second — and final — time.
May 2024
Milestone$110,000 revenue in first 5 months of 2024. Annualized run rate exceeds $250K.
January 2025
MilestoneMonthly revenue reaches $15K+. HabitKit is fully self-sustaining as Sebastian's sole income source.
The Pattern
“Dismissed early. Dominant later.”
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