They said it couldn't be done
Lemlist
What they said
“There's a new one every day because the last one got banned/isn't effective anymore.”
What actually happened
ARR at Claap acquisition
$40M ARR
by October 2025
The Founder
The Numbers
Mar 2020
Jan 2021
Oct 2024
Oct 2025
The Journey
January 2018
Launchlemlist co-founded with $1,000 total ($334/founder) at STATION F incubator, Paris, by Guillaume Moubeche, Vianney Lecroart, François Lecroart.
January 2018
LaunchProduct Hunt launch: #1 Product of the Day. Tagline: 'The first outreach email platform with personalized images.'
May 2018
MilestoneFirst paid customer signs up — four months after launch.
December 2018
MilestoneAppSumo lifetime deal campaign: $160K revenue in 2 weeks, 8,000+ new customers — triggers the community flywheel.
April 2026
Milestone$45M ARR reported. Still fully bootstrapped — no outside equity beyond the 2021 minority stake.
The Pattern
“Tweet your revenue. Watch the haters become customers.”
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High Quality Text Transcription with OpenAI's Whisper on Mac
~300,000 copies sold; €59 Pro one-time price
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